Marketing Your Project: A Guide for Youth and Families

In Wisconsin, young people have the privilege of being able to raise and care for livestock through involvement in youth based organizations such as 4-H and FFA. The opportunity to learn about how they function, such as genetics, meat science, health and many others introduces youth to a number of essential skills that contribute to adult success. Anyone can get involved in livestock projects, youth may come from a rural area but more and more youth are getting engaged with animals from all areas, suburban and urban. These projects are great vehicles to set youth up for many opportunities to learn about production agriculture and the steps in producing a wholesome food animal product for consumers.

This guide describes more in depth some different approaches or methods for you to market your project animals that may interest you and your family.