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Direct Marketing: Building Your Brand For The Future – 2021 Small Ruminant Webinar Series

Written by and A part of the Small Ruminant Webinar Series program

This webinar was recorded March 17, 2021

Branding represents your message to your consumer about your product. What is it that your product stands for? Branding helps differentiate your product from everyone else’s. When we market our product, we’re selling the brand. This webinar will showcase three producers and different means by which they connect with the consumer to sell meat and fiber. Host: Heather Schlesser, UW-Madison Extension Marathon County Educator. Speakers: Panel Sheep and Goat Producer.

Objectives:

  • To understand your consumer and how to connect with them
  • To recognize different methods of marketing products to consumers
  • To build awareness of the use of social media

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Small Ruminant Webinar Series

The small ruminant webinar series provides remote education for sheep producers across Wisconsin. The webinars are a new spin from the long-standing and widespread sheep ETN meetings that retired Dr. Dave Thomas, sheep specialist, hosted during his tenure at the University of Wisconsin.

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Extension Livestock Programs

The Extension Livestock Program provides timely resources and information to help farmers, consumers and allied industry to make informed decisions about beef cattle, poultry, sheep and goats, equine, swine, and meat science. There are also resources for youth caring for livestock.

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